Infographics are best designed using Adobe Illustrator. Search engine spiders categorize them as high value web page displays, which leads to higher SERP (Search Engine Results Pages) rankings. Infographics are 300 percent more likely to be shared virally on social media than text posts. Short posts make big impacts and are considered safe SEO (Search Engine Optimization) tactics. After three days, people are 300 percent more likely to remember information they learned from an infographic with auditory backup than information they heard on the radio. Eliminating half of the data interpretation work by presenting it in picture form is a powerful way to stand out to readers. Even the words we read are transmitted to the brain as pictures. The human mind is made to interpret data visually. Understanding a few details about learning and human psychology is helpful when creating viral social media posts. Creating infographics with Illustrator can take the work out of reading social media posts and are a popular way to get complex messages across a large audience. Condensed with information, an infographic summarizes important facts and converts them into an easily digestible form. Infographics are an effective tool business owners and marketers use to engage readers.
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